PPC or Pay Per Click is a form of internet marketing in which advertisers pay a fee every time their ad gets clicked. It is a paid form of increasing visits to a website.

The advertisements under PPC appear on the top right of the search results. The structure of the advertisement is different as per positioning and target audience.

It contains the following: Headline, Display URL, Destination URL, and Description. However, the content varies with the ad format.

Profit can be generated using PPC campaigns by targeting the right key phrases, creating an appealing ad copy, and by creating a well-organized landing page.